Assign the reader task before the domain
Jason Colapietro’s founder site owns the personal record and engineering guides. Johnny Suede’s site holds the declared creative identity, books, essays and musician guidance. The press address serves a different access and audience role. Suede AI’s product hosts carry the actual tools and product documentation. This division gives each surviving destination a reason to exist beyond repeating a company introduction.
Move the answer with the address
The former jasoncolapietro.xyz field notes now live on suedeai.ai/seo, where readers can continue into the SEO and AI search material. Founder shipping guides belong under jasoncolapietro.com/how-i-ship/. Research material belongs under suedeai.org/research/. Mapping at the page level preserves the subject a reader expected when following an old link. A root-domain redirect alone leaves those deeper journeys unresolved.
Keep the useful material during consolidation
Inspect the old page before moving it. Preserve original examples, sources, diagrams and relevant reading links. Rewrite the introduction when the new home changes the context. Replace duplicated positioning with a clear link to the page that owns it. A short source outline can become a practical guide, while a working calculator or reference table may already satisfy its purpose with little prose.
Verify both the source and the public destination
For each changed route, record the old address, redirect response, final address, page title and canonical. Follow representative deeper links and check the phone layout. Then compare the deployed content with the reviewed source. A passing repository check establishes the build inputs; the public readback establishes what the visitor received. Keep the redirect mapping with the project so future edits do not recreate an old competing page.
Measure the consequence of the move
Track the destination’s impressions, clicks and relevant visitor actions over a stated period. Keep branded searches such as “Jason Colapietro” and “Suede AI” distinct from topic searches such as “AI coding workflow.” Save the migration date and other material changes so a later comparison has context. The case study documents the architecture and verification process; search performance belongs in a separate dated measurement.