Profound, Peec AI, Otterly.AI and Scrunch are software for tracking how a brand appears in AI answers. Suede AI SEO is a different kind of product: a founder-run managed GEO service that ships the fixes into your site (schema, an llms.txt, entity records and the third-party sources engines cite). This page sets the four tools beside the service so you can see where the lines fall.
The four product summaries below draw on each vendor’s own public pages, linked where it is used and checked October 9, 2026. Statements about Suede AI come from pages already published on this site.
Four tools and a managed service, side by side
| Compared on | Profound | Peec AI | Otterly.AI | Scrunch | Suede AI SEO |
|---|---|---|---|---|---|
| Type | AI visibility platform with agents (home page) | AI search analytics (home page) | AI search monitoring and optimization platform (home page) | “AI Customer Experience Platform” (home page) | Founder-run managed GEO service |
| Engines named | Trial 3; Enterprise up to 9 (ChatGPT, Perplexity, Gemini, Claude, Copilot, DeepSeek, Google AI Overviews and AI Mode, Exa) | ChatGPT, Perplexity, Gemini, AI Mode; choose 3 models on Starter to Advanced, up to 13 on Enterprise | Four on every plan (ChatGPT, Google AI Overviews, Perplexity, Copilot); Claude, Google AI Mode and Gemini as add-ons | Nine listed: ChatGPT, Claude, Perplexity, Gemini, Meta AI, Google AI Mode, Google AIO, Copilot, Grok | ChatGPT, Perplexity, Gemini and Google AI Overviews, measured before and after on the prompt set you approve |
| Pricing | Pricing varies (pricing page) | Pricing varies (pricing page) | Pricing varies (pricing page) | Pricing varies (pricing page) | Free AI visibility assessment, then the thirty-day answer-share sprint quoted case by case, then a monthly retainer quoted in a reply |
| Who ships the fix | Your team; agents stage work for approval | Your team; recommended and agent actions help | Your team, from GEO recommendations and content briefs | Your team; the site also lists an agent-facing version of your site (Agent Pages) | The founder, with agents he built and maintains; not resold |
| What gets changed | What your team approves and publishes | What your team ships | What your team ships | What your team ships, plus the agent-facing Agent Pages | Crawler access, schema, an llms.txt, entity records and page structure shipped to your production site, plus the third-party record engines cite, with a source diff and a live readback |
Sources: Profound home and pricing; Peec AI home and pricing; Otterly.AI home and pricing; Scrunch home and pricing. All checked October 9, 2026. The Suede AI column restates the comparison page and the implementation page.
What each tool says about itself
Profound
An AI marketing platform with Answer Engine Insights, Prompt Volumes, Shopping and Agent Analytics, plus an AI Marketer with agents that stage content for approval (home). A 7-day trial of 50 prompts run daily, an Enterprise plan and agency plans with client workspaces; pricing varies (pricing). Detail on the Profound alternative page.
Peec AI
AI search analytics for marketing teams, with prompt tracking, source analysis, CSV exports, a Looker Studio connector, an API and an MCP server (home). Starter, Pro and Advanced plans for 50, 150 and 350 prompts and an Enterprise plan, with pricing that varies; the pricing page also lists recommended actions, agent actions and a crawlability audit (pricing). Detail on the Peec AI alternative page.
Otterly.AI
Describes itself as an AI search monitoring and optimization platform, with AI Prompt Research, AI Search Analytics, a GEO audit, Agent Analytics, ChatGPT Ads Tracking, an API and MCP (home). Its pricing page lists Lite (15 prompts), Standard (100 prompts), Premium (400 prompts) and Enterprise plans, with pricing that varies. Four engines are included on each plan, and Claude, Google AI Mode and Gemini are sold as add-ons.
Scrunch
Describes itself as the AI Customer Experience Platform for AI search visibility and optimization, with prompt monitoring, citations, and Agent Pages that deliver an optimized experience to AI agents (home). Its pricing page lists nine supported models, a Core plan (125 prompts, 5,000 responses a month and a 7-day trial) and an Enterprise plan, with pricing that varies.
Tool or managed service?
A tool gives your team measurements, and in some products drafts or staged changes. The work of deciding, shipping and checking stays with your team. A managed service takes that work: Suede AI SEO runs the measurement, makes the changes in your repo or CMS, handles the third-party record through AI PR, and measures again on the same prompts. The service works in your repo or CMS, so the repairs ship to production and the measurement repeats on the same prompts.
What repeated citation measurement establishes
NeuralAdX’s AI Citation Benchmark illustrates the measurement side. Its published methodology uses Otterly.ai to track ten fixed GEO-intent queries across ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. The latest reporting period available when checked on October 25, 2026 covers August 24 through September 23, 2026.
Repeating the same queries shows how citation frequency and share change within the monitored sample over time. These are publisher-reported observations using third-party tracking. A managed GEO service uses that evidence to prioritize work, ship changes and measure again; the tracking software supplies the measurement.
Questions to put to any provider
- Which engines does the plan I would buy cover, and which cost extra?
- How is usage counted: prompts, credits or answers?
- Who ships the fix, and where can I see what changed?
- Can I re-run the measurement myself?
The two can be combined. The free AI citation check takes one reading of your category, and the assessment is free and comes back within three business days. For single-tool detail see the head-to-head pages: Suede AI vs. Profound, Suede AI vs. Peec AI, Suede AI vs. Otterly.AI and Suede AI vs. Scrunch, or every named-tool comparison.
Questions
Are AI visibility tools the same as a managed GEO service?
No. The tools named here are software that track how a brand appears in AI answers and propose or stage changes for your team to ship. A managed GEO service such as Suede AI SEO does the work in your site: schema, an llms.txt, entity records and third-party sources, then measures again.
What does Otterly.AI cost?
Otterly.AI pricing varies; its pricing page has the current plans: Lite, Standard, Premium and Enterprise. Claude, Google AI Mode and Gemini are listed as add-ons. Suede AI starts with a free AI visibility assessment, then a thirty-day answer-share sprint quoted case by case.
What do Profound, Peec AI and Scrunch publish for pricing?
Pricing varies for all three; the pricing pages for Profound, Peec AI and Scrunch have the current plans. Profound lists a trial, Enterprise and agency plans; Peec AI lists Starter, Pro, Advanced and Enterprise; Scrunch lists Core and Enterprise. Suede AI starts with a free AI visibility assessment, then a thirty-day answer-share sprint quoted case by case.
Can I use a tool and Suede AI SEO together?
Yes. Suede AI measures on a fixed prompt set you approve, with dated captures, so the sprint does not depend on any tool, and a team that tracks in a tool can read the change there too.
What does Suede AI commit to on AI answers?
The work and the evidence: a dated baseline, the repairs shipped to your site, and a second measurement on the same prompts. Engines write their own answers and no vendor controls them, so the commitment is to what you can check, backed by the refund terms on the terms page, published in full.
Sources
- Profound home page, https://www.tryprofound.com/, checked October 9, 2026.
- Profound pricing, https://www.tryprofound.com/pricing, checked October 11, 2026.
- Peec AI home page, https://peec.ai/, checked October 9, 2026.
- Peec AI pricing, https://peec.ai/pricing, checked October 11, 2026.
- Otterly.AI home page, https://otterly.ai/, checked October 9, 2026.
- Otterly.AI pricing, https://otterly.ai/pricing, checked October 9, 2026.
- Scrunch home page, https://scrunch.com/, checked October 9, 2026.
- Scrunch pricing, https://scrunch.com/pricing, checked October 11, 2026.
- NeuralAdX, AI Citation Benchmark and published methodology, checked October 25, 2026; latest published reporting period August 24 through September 23, 2026.
- Suede AI SEO scope and pricing: the comparison page, the implementation page and the terms page.
Jason Colapietro is the founder of Suede AI, which runs the SEO, AEO and GEO practice at suedeai.ai/seo from West Palm Beach, Florida. Facts about each tool are taken from its public pages as linked and checked October 9, 2026.