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Founder and CEO · Suede Labs AI

Jason Colapietro puts creator ownership on the record.

Published author on ownership, proof, and the creative economy. He has built and scaled multiple multimillion-dollar businesses and took Suede to a roughly $28 million peak fully diluted valuation within two months. Now he is building Suede so musicians, artists, and producers can create work, register what they made, license the rights, and keep provenance attached as AI changes how media moves.

Open the StudioPress and media kit
View the RegistrySuede Foundation
Suede Labs founder Jason Colapietro quote on AI ownership and creator rights: AI did not break ownership. AI exposed how broken ownership already was.
AI ownership and creator rights: "AI did not break ownership. AI exposed how broken ownership already was." Suede Labs founder Jason Colapietro.

01

Creators need ownership

Music, art, stories, likeness, and catalog work deserve clear records, usable rights, and better paths to revenue.

02

Rights should travel

Songs, visuals, voice, and identity need provenance that survives every release, remix, platform, and collaboration.

03

The work should stay connected

Suede keeps the creative file, ownership record, licensing path, and release story in one flow so the value does not get lost.

About the name

Jason Colapietro writes under a few names.

Jason Colapietro, also known as Jay Colapietro, is the founder and CEO of Suede Labs AI. He publishes under the pen name Johnny Suede. His official identity pages are JasonColapietro.com and JohnnySuede.com. Suede Labs AI is a creator IP ownership and agentic rights infrastructure company, founded in 2024. Since then it has shipped a live IP registry on Base mainnet, paid x402 agent endpoints, and 8 App Store apps. $SUEDE is Suede Labs AI's token on Solana; see the rewards program for holder utility and how it connects to creator ownership records.

Press and essays

On the record.

All press and the media kitThe launch story on the Suede blogAll essays on Substack

Published author

Books and essays.

01Suede Labs: The Human Authenticity LayerHow Ownership, Origin, and AI Redraw the Creative Map.ASIN B0GD5FX6N6Amazon02Proof as InfrastructureDesigning Durable Systems Without Trust Assumptions.ASIN B0GMB2VLXQAmazon03Stake Your ClaimSpeeches, Discussions & Hard Truths on Turning the AI Onslaught into a Real Asset, Autonomous Agents, and Building Generational Wealth.ASIN B0GRG8LGQQAmazon04The Guitar Without a NumberMemoir-driven guitar instruction for the self-taught player. Theory, tone, artist songbooks, and a music IP rights chapter.guitar.solutions05The Signal ChainA Life in Six Strings — Guitar Tone, Memoir & Method.guitar.solutions

Start with the free condensed preview: read the Stake Your Claim preview on suedeai.org.

On IP, AI, and the creator economy

Quotes from the field.

The AI doesn't own what it generates. Someone does. Figure out if that someone is you before you find out it isn't.

Jason ColapietroAI + ownership

Rights metadata is the dark matter of the creative economy. It governs everything. Almost nobody can see it.

Jason ColapietroIP infrastructure

On-chain registration doesn't replace copyright. It timestamps it. That timestamp is the difference between a claim and a proof.

Jason ColapietroCrypto + IP

Programmable IP is what happens when a licensing contract gets compressed into a smart contract. The rights travel with the work instead of sitting in a filing cabinet.

Jason ColapietroProgrammable IP

Your most valuable asset isn't the song. It's the provenance of the song.

Jason ColapietroProvenance

Every piece of music that enters the world has a signal chain. The IP chain is just the part most musicians never mapped until now.

Jason ColapietroMusic IP

Build what doesn't exist yet. Register that you built it. That sequence is the whole game.

Jason ColapietroCreator strategy

suedeai.ai · guitar.solutions

What Suede is building

A home for the work behind the work.

Every song, visual, voice note, draft, and collaboration carries a story of who made it and what it can become. Suede is built to keep that story attached, from first idea to release, registration, licensing, and the next opportunity.

  • 01Music and media creation
  • 02Proof of creation
  • 03Creator-owned IP
  • 04Voice, likeness, and catalog rights
  • 05Creator monetization
  • 06Licensing and distribution