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Suede Footprint · Managed service

Suede manages your GEO and business footprint.

Buyers ask AI about your business. We manage the answer: maps, listings, reviews, and AI-search presence kept accurate and working. Human strategists run your promotion. Always-on agents watch every surface overnight.

The problem

The search results moved.

Buyers no longer stop at ten blue links. They ask Google AI Overviews, ChatGPT, Gemini, and Perplexity, and those systems answer from your website, your Google Business Profile, your listings, and your reviews. When any of those surfaces is stale, the answer is wrong. When they disagree with each other, you get skipped. Nobody calls to tell you a machine sent them somewhere else.

Stale surfaces

Old hours, a moved office, a dead phone number. One outdated listing feeds every AI that reads it.

Inconsistent records

Three versions of your name and address across directories reads as three unreliable businesses.

Invisible in AI answers

If assistants cannot verify what you do and where, they cite a competitor who is easier to read.

The service

Humans on promotion. Agents on watch.

An agency gives you people without coverage. A software dashboard gives you coverage without people, and leaves the work to you. Footprint is both halves, run as one service.

Humans run the promotion

  • Monthly promotion plan built around your calendar and offers
  • Outreach and placements that need a relationship, not a script
  • Content direction for the pages AI systems actually read
  • Review responses that need a real voice, drafted for your approval
  • One accountable strategist who knows your business

Agents work while you sleep

  • Nightly sweep of maps, listings, and directory records
  • AI-answer checks: what assistants say when asked about you
  • New-review detection with a response queue by morning
  • Schema and metadata validation on every watched page
  • Competitor drift flagged the day it happens
While you slept

What a nightly sweep covers

Every night, the agents walk your footprint end to end. This is the shape of the ledger you wake up to; your report carries your real surfaces and findings.

Overnight sweep · example ledger06:00 report
  • Google Business ProfileHours, phone, and address match the websitepass
  • AI answersWhat ChatGPT, Gemini, and Perplexity say when asked about youwatch
  • Listings networkName, address, phone consistent across directoriesflagged
  • ReviewsNew reviews since yesterday, response queue updatedwatch
  • Site structured dataSchema validates, no missing business fieldspass
  • Competitor deltaNearby competitors' offers, hours, and review velocitywatch

Illustrative sweep structure. Flagged items are fixed by the team or land in your weekly report with a recommendation.

Scope

What we manage

Maps and Google Business Profile

Categories, hours, photos, services, and posts kept current, so map results match reality.

Listings and citations

Your name, address, and phone made consistent across the directory network, and kept that way.

AI-search presence

Regular checks of what AI assistants say about your business, and fixes to the sources they read.

Site metadata and schema

Structured data that tells search and AI systems exactly what you do, where, and for whom.

Reviews watch

Every new review surfaced within a day, with drafted responses where a human voice is needed.

Promotion

A monthly human-run promo push: content, outreach, and placements that agents cannot do alone.

How it works

Audit first. You keep the findings.

01

Audit

We map every surface where your business appears: maps, listings, reviews, site metadata, and what AI assistants currently answer. You get the findings either way.

02

Repair and publish

We fix what is stale, fill what is missing, and make every surface agree with itself. This is where most of the early lift happens.

03

Watch and promote

Agents sweep your footprint nightly and flag drift before it costs you. Humans run the monthly promotion plan. You read one weekly report.

Fit

Sized to your footprint

Single-location businesses

You want to be the answer when someone nearby asks. One footprint, fully managed.

Multi-location and mid-market

Ten or fifty locations drift in ten or fifty ways. Agents check all of them every night.

Enterprise

Start with a scoped pilot on one region or brand, with reporting your team can audit.

Pricing is scoped on the audit call, sized by locations and surfaces under management.

Why Suede

The agents are not a metaphor.

Most agencies renting a listings dashboard call it AI. Suede Labs builds and operates its own agent platform, Suede Agent Studio, which runs versioned, auditable automation flows in production. The monitoring behind Footprint runs on infrastructure we ship publicly, and the people running your promotion work in the same system your reports come from.

See the agent platform
FAQ

Questions operators ask

What is GEO, and why does my business need it managed?

GEO is generative engine optimization: making sure AI systems like Google AI Overviews, ChatGPT, Gemini, and Perplexity describe your business accurately and cite it when buyers ask. Those systems read your website, your Google Business Profile, your listings, and your reviews. If any of those surfaces are stale or inconsistent, the AI answer is wrong or missing, and you never see the customer you lost. Managing GEO means keeping every surface the AI reads correct, consistent, and current.

What do the humans do, and what do the agents do?

Humans handle the work that needs judgment and relationships: promotion strategy, outreach, content direction, review responses that need a real voice, and the monthly plan. Agents handle the work that needs to happen every night: checking that your hours, address, and phone match across every listing, watching for new reviews, testing what AI assistants currently say about you, validating your site's structured data, and flagging changes at competitors. You get a weekly report of what was checked, what was fixed, and what needs a decision.

What do you need from me to start?

Your business name, website, and locations, plus access to your Google Business Profile once we begin. The engagement starts with a footprint audit: we map every surface where your business appears, score what is accurate, stale, or missing, and hand you the findings whether or not you continue.

How is this priced?

Engagements are sized by locations and surfaces under management, not a one-size-fits-all tier. A single-location business and a fifty-location operator need different coverage. Book the audit call and you will have a concrete scope and quote before any commitment.

Is this built on real agent infrastructure?

Yes. Suede Labs builds and operates its own agent platform, Suede Agent Studio, which runs versioned, auditable automation flows in production. The monitoring agents behind Footprint run on infrastructure we build and ship publicly, not on a rented dashboard.

Find out what the machines say about you.

The audit maps every surface where your business appears and what AI assistants currently answer. You keep the findings either way.

Book a footprint audit

Replies come from a person at Suede Labs, usually within one business day.